If a significant proportion of your social media content is made up of visuals, it’s paramount that they are visually pleasing on each channel and across devices. Why Your Social Media Image Sizes Need To Be Right? They capture people’s attention and drive engagement. Your brand logo (which is often the profile photo), your cover photo (with your brand tagline), and other visual elements of your social pages encourage your audience to follow and interact with your content. The proverbial saying “Don’t judge a book by its cover” doesn’t apply to social media. It is often the difference between people buying your product or churning altogether. The quality of your visual content can either persuade people or dissuade them from following your brand pages. In one of Picmaker’s previous articles, we’ve covered the importance of visual content for the success of social media marketing campaigns. If we think about it: how many times do we purchase a product just because it is visually appealing? With that in mind, this cheat sheet is designed to provide you with the full, updated list of social media image sizes for all channels - Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, TikTok, Tumblr, YouTube, Twitch, and WhatsApp.Ĭreate Your Free Banner Now Importance of Visual Content on Social MediaĪs per research, colored visuals increase people’s willingness to consume a piece of content by up to 80%. Why? Because the image dimensions changed in the time you designed and uploaded.Ĭreative, high-quality visuals are paramount to social media marketing success. The result is far from desired though: the image is pixelated, stretched, and is a shadow of its original design. You click on “update profile picture” and upload your new image. It looks perfect and you can’t wait to replace the existing one. The frequency of changes can make it especially challenging for social media marketers, designers, and brand custodians to have them at their fingertips.įor example, you might have designed the most on-brand Facebook cover or profile photo. Social media image sizes and layouts are a big part of the updates rolled out by each channel. Social media websites frequently change the way display and render content to their users.
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